Digital Marketing in South America: Are you ready for them?
Social Media and South American: A big market awakes When we think in SEO, Social Media and Marketing we’re always thinking about United States, United Kingdom, sometimes Europe, sometimes India and if things are not pretty, about China. But there is a big market over there called Hispanic America or Latin America. Countries like Mexico, Brazil, Argentina, Colombia, Chile, Venezuela or Ecuador are developing big skills in Online Marketing. Marketing power in Spanish Countries Social Media growing in Spanish countries is not just high, but all a revolution even in the USA. I live...
Leer más10 simple steps for having more than 150 new young unemployed
University and Marketing Marketing skills: Are you living in these days? Unemployment rates for young people in Spain are around 50%, terrible data. What’s the reason? Well, I won’t talk about it here, but about how to contribute to this mark. Is it really possible to increase unemployement from universities? My answer is really clear: yes, it is. It’s possible and it’s not quite complicated as people could imagine. How to condemn 150 students to unemployment with 10 simple facts The best way to sink education levels is to teach outdated materials with no...
Leer másWSI ICs Social Media Champions League 10th Round
Welcome again from León, Europe, to the 10th Round of our WSI ICs Social Media Champions League It’s fine to arrive here. Ten editions is a quite important fact so, I want to thank all the WSI Digital Marketing Consultants their continuous support to this game. This week we have, again a semi heart attack because a failure in Klout made our scores drop significatively. All was just a little scare and again everything went right. Step by step scores continue growing and our WSI Digital Marketers are showing that we dominate Social Media. It’s quite important to say that our...
Leer másWSI ICs Social Media Champions League 7th Round
Welcome to the 7th Round of our WSI ICs Social Media Champions League This week has been a big earthquake called Francisco Jarrín. This IC from Ecuador climbs from 6th to 2nd position with 51 points in a hard competition versus Abel Pardo, Digital marketing Consultant from León, with 52 points. The new algorithm is quite plain. Movements were caused because some WSI Digital Marketing Consultants added new social media networks or, that’s the best, started working on new ones. Tip of the week New algorithm is unknown for anyone. Tons of paper have been written (Kbs of Hard Disk...
Leer másNew features for twitter: Do you know them?
The war between Social Media networks goes on. If we talked this week about new and exciting ones in Google+, even the start point of Google+ Pages, now Twitter, the 140 characters social network, replies. The question is, who wins in the middle of all these wars: Google+, Twitter, Facebook…? Do you have a Digital Marketing Plan? Then the answer, simple: We, the users. And it doesn’t matter if we use Twitter in León, London or Los Angeles. These features are useful all around the world and we don’t need for a geotargeting time for the improvements. It’s a worldwide...
Leer másGoogle+ Pages, Digital Marketing Business Online
Last week we knew the feature for connecting Google+ with Youtube. It was nice, so we can listen to music while we use this social network. It was just a little beat. The most waited feature at all in this network was, without doubt, Google+ Pages. Google+ was individual, so (yes, there were exceptions), none could stablish a brand profile, or even another nick. Real name only have been Google’s policy from the beginning in its network. New logo, new try for attacking the dominance of Facebook. Google+: Your Digital Marketing Brand in a new Network First: Is it necessary to be in...
Leer másWSI ICs Social Media Champions League 6th Round
Welcome to the 6th Round of our WSI ICs Social Media Champions League This week has been very quiet with four new entries: Ruben Bravo, Paul King, Krysti Mikkonen and WSI OMS. There was not too much movement in our League, what shows that new Klout algorithm is more or less stable. What can we do for improving? Add new networks, increase engagement, retwwets and “I like it”. The key, like always, is to give our visitors value, to develop social media strategies and to planify our actions in all the nets we are going to be in. Tip of the week It’s very important, in a...
Leer másSocial Media Marketing: Youtube in Google+
The cold war between Google+ and Facebook continues. Who benefits? Users! This time, the “newbies” from Mountain View have developed a new feature, very helpful and interesting that promises to become into a useful item. Google+ introduced this week a Youtube tab, where in three easy steps our favorite music can be displayed. A new step in the Digital Marketing era. Youtube tab into Google + With this new and exciting way for letting us to listen to our favorite music, Google pretends to recover those people that are considered as “sleepers”, that is, people...
Leer másRedes Sociales y Protección de marca
Ayer desarrollé para los Consultores de Marketing Digital de WSI un webinar sobre Redes Sociales y protección de marca. La influencia de las redes sociales en el marketing digital, y la importancia que está tomando el tener un Plan de Marketing Digital para Redes Sociales para las empresas, hace que las principales marcas tengan en Facebook, Twitter, LinkedIn o Youtube uno de sus principales puntos de referencia. ¿Por qué hay que estar en Redes Sociales? Esta es la primera pregunta que cualquier empresa de León, de Mexicali o de Salamanca debe plantearse. ¿Por qué voy a estar en las...
Leer másWSI ICs Social Media Champions League 5th Round
Welcome to the 5th Round of our WSI ICs Social Media Champions League After the shock of being dropped a lot of people “thanks” to the new Klout’s algorithm, here we have a new edition of ours Internet Marketers all around the world. Even all, our scores are growing step by step, and with them, our position as good Social media Marketers. It’s quite interesting showing now that all the Top 20 WSI Digital Marketing Consultants are over 40 Klout points. That is considered a very good baggage and a good result for being presented as a Digital Marketer. Also a detail,...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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