With a bit of time after Penguin, the new algorithm from Google, Digital Marketing Consultants can now define some facts that work or don’t work for search engine optimization.
Some of these facts were time ago been confirmed by Google Panda, some of them were not as useful as they are right now. This is one of the most interesting aspects in SEO: continuous learning, constinuous changing.
Good links, quality links
Links have been always the key point for SEOs. All of us knew that having a lot of links, quality links, we can see how our success grows in Google.
Now, the websites Aigen Digital Marketing webmasters, showed us how good quality links have been confirmed by Google as the main tool for reaching our objectives.
Those websites with tons of low quality are not as interesting as good quality liks are. Page Rank pages 4 and higher, with less than 10 outlinks, are good points for SEO.
Anchor tests: more than one rules
Anchor texts is another keypoint in the new Google Penguin algorithm. If you have more than one anchor text pointing to your focused page, congratulations. Google Penguin will love you and your page will be at the top in Google.
If you did heavy SEO pointing everything for your focused keyword, the you may be in trouble. Google will want natural linking, and they consider that natural linking implies “See here”, “click here” and things like those as anchor texts.
Well, we have seen our websites with more than one keyword rewarded by Google so, there have been contrasted facts by ourselves showing that coul be a right argument.
Content, content, content?
Excuse me, but… We don’t see it. Pages without content, with low quality standards were not penalised by Google.
Websites with very good content have not been promoted by Google so… we don’t see it. It could be right, it could be good, extraordinary for getting conversions, for getting the visitor’s support… but we don’t see it for SEO efforts.
We have placed in #1 position websites with a horrible SEO architecture, and another ones with extraordinary original quality were not at the top.
You turn
Did you test anything for the new Google Penguin? Did it work for you? It’s time for testing and, if you like, for comment and sharing. Thank you for +1 this article!!! :)
39 comments on “SEO: Some facts after Google Penguin”
Deja un comentario
Abel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
Posicionamiento web
![[Valid Atom 1.0]](http://aigendigitalmarketing.com/wp-content/uploads/2011/07/valid-rss-rogers.png "Validate my Atom 1.0 feed"){kind=small}
(c) 2011
SEO: Some facts after Google Penguin http://t.co/UKec1aOW via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/wqfqsiZe via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/GZJp3cpT via @wsiabelpardo
RT @KevKLau: #SEO: Some facts after #Google Penguin http://t.co/NxN09iHP RT @wsiabelpardo [fantastic post! glad I read this!]
SEO: Some facts after Google Penguin http://t.co/X5Rwq0gW via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/gKfAnuoW via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/SeFDr2Xv via @wsiabelpardo
RT @JamieCrager: SEO: Some facts after Google Penguin http://t.co/KynPZQUm via @wsiabelpardo
RT @JamieCrager: SEO: Some facts after Google Penguin http://t.co/KynPZQUm via @wsiabelpardo
RT @SEOcopy: SEO: Some facts after Google Penguin http://t.co/YFEFflTo via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/nXw35PwP via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/eqylmZ9j via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/PdFXM1dJ via @wsiabelpardo
RT @dancristo: SEO: Some facts after Google Penguin http://t.co/vq8yeCAE via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/V7Mn0FAy via @wsiabelpardo
RT @arkarthick: #SEO: Some facts after Google Penguin http://t.co/Ray7LRij | via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/4WTPQwjN via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/fqGGY2sJ via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/cqeaPmtf via @wsiabelpardo
SEO: Some facts after Google Penguin http://t.co/d6O2NRpj via @wsiabelpardo
RT @gupshupblog: #SEO: Some facts after Google Penguin http://t.co/cQEPBAuo | via @wsiabelpardo RT @seotweetz @ARKarthick
SEO: Some facts after Google Penguin http://t.co/RkdaBpZO via @wsiabelpardo
Pingback: Link building with Google Penguin - Aigen Digital Marketing | Aigen Digital Marketing
I see key factors being natural ‘looking’ links – which implies that anchor text will only occasionally be keyword based – and big brand websites.
When I’m searching now, I (sadly) agree that content being what I’m looking for doesn’t seem to be that important to Google. But they are watching visitor reaction so perhaps some of the rubbish content now in page 1 search results will sink back where it belongs soon (hopefully).
I agree Tony, content is not the king right now. Let’s see the next update of the algorithm.
Content is useful for engaging visitors, customers and clients, and let’s see if it’s also useful for getting better places in Google. Now, links are everything.
Thanks for the comment!
And how will you find a backlink from a PR4+ page with <10 OBL ? Unless of course, it's your own website/blog. Duh! But I don't see quality links only meant getting links from high PR pages with low OBL. We have seen top performing websites having a mere PR 2 but they do great in their niche.
And if it was only about good and bad links, don't you think this gives birth to a new industry named "Negative SEO" ?
Hi Kinal, yes, you’re right. These are some of the problems that Google Penguin presents. Also, Penguin sunk content, good content, for promoting links.
Problems? The ones you talked about and putting out of the market “weak” websites, even if they have very good content.
So, just the big ones are going to have the best SERPs. Do they have black links? Of course. Do they buy links? It’s very difficult to say no.
Are they penalized by Google? No.
Pingback: Unhappy Feet: 79 Top Penguin Tweets, Blogs and Articles « tudordavies
The quality of the search results has dropped considerably in my opinion.
I monitor some keywords that i have interest in and sites with no credibility or history or good content appear first…