SEO became one of the most powerful tools that a digital marketing consultant has. In a changing digital world, to know, read, and improve SEO techniques let you develop a whole strategy for reaching for your clients the best SERP positions.
The point is: What do they need? Usually we know the answer to this question: what do they want? But the best for the client is, sometimes, what they really need.
Keywords, the big fight
When someone wants to develop a SEO strategy for hi website, normally has in mind a couple of words for positioning.
Are these words the right ones? The common answer is NO.
Let’s see for examples about this case:
- Keywords have little volume in search
- Keywords have no value for the website
- Keywords have too many competitors with too much strength
- Keywords are no related to the content
Why do people want “strange” keywords?
Most of times it’s a “honor” question. They are not looking for success in marketing or digital marketing but for an element for telling their friends or clients they’re the best at a concrete area.
If someone suffers this kind of client, best at all is to know what do they really want. It’s not the same to reach the best SERPs for having a bit ROI that to work for reaching prestigious keywords.
If we are in this case it’s convenient to talk to the client and tell him clearly that objectives are not the same and mabe he will have to choose: ROI or prestige.
Unvalued keywords
There is another typology of client: those ones that want to be at the top and no matters where or what keyword.
This fact could even being interesting in a long term, but most of times it will provide no traffic for desired keywords. At this point, it could be interesting to plan this fact as a step to better keywords and a long tail strategy.
What do you think about keywords?
Is it interesting to talk to the client about keywords or just try to make the best possible SEO for the ones he choose?
Thank you for sharing this content and, especially, for +1 it :)
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Abel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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