Pay per Click and landing pages

Now, the question: What’s a landing page?

A Landing-page is, simply, the page into our website where visitors access, and incidentally, the current page has its own properties and should be take in count in our Online Marketing design.

 

Landing Pages in our Online Marketing strategy

Landing pages are the main base for developing a good PPC campaing. You’ve got to search, test, control, and measure everything you’re doing in pay per click in order to know if your keywords are working or not.

In PPC you have to select 3 main strategies:

1) What are your keywords going to be

2) What’s your required market

3) What’s you objetive public

The landing page must be fully organised,designed and concentrated on the product, service or idea that we raised through the bond by which Pay-per-click visitors arrive.

When we control this things, we’ll have s solid basis for developing our SEO strategy. If we want to promote “Top Seal” as keyword, we need to know if words like “top”, “seal” or “top seal” have traffic and how strong our possible competitors are.

Also we have to check if they are bringing us profitable traffic and competitors, but the main base is if they have traffic enough.

 

Keywords are the difference between success and fail in SEO. If we do not select the best keywords, we develop a wonderful external and internal SEO, get thousands of links and dozens of quality ones, but the keywords we chase are not the right ones due to traffic or conversion rates, our work have been sunk.

BTW, we need to select keywords rigorously, not just testing them into PPC, but also making a Marketing study about the possibility we have in Google for getting the main positions.

 

Conclusions

SEO, PAY PER CLICK and keywords are the tools we have for developing a superb lander. Conversion is the guide-objective and all, together, is the diference between conversion or not, clients or not and money or not.

Do you like success? Then remember: keywords, conversions, PAY-PER-CLICK, SEO and landing pages. These are the easy elements for the golden key in Digital Marketing.

Your turn

Now is your turn about Landing Pages. Do you have one?

Your comments are good received and I thank you a lot if you share this content through social media. If you click on +1 I’ll thank you a lot, lot, lot :)

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61 comments on “Landing Pages, SEO and PPC”

1. Abel Pardo Fernández (@wsiabelpardo) on 30/07/2012 at 9:29 am said:

   Landing Pages, #SEO and #PPC http://t.co/RWiS96c1

   Reply ↓
2. @JusticeMitchell on 30/07/2012 at 10:37 am said:

   Landing Pages, #SEO and #PPC http://t.co/NUc62DyF via @wsiabelpardo

   Reply ↓
3. SEO Tweetz (@seotweetz) on 30/07/2012 at 10:40 am said:

   RT @JusticeMitchell: Landing Pages, #SEO and #PPC http://t.co/NUc62DyF via @wsiabelpardo

   Reply ↓
4. @fincalcaterra on 30/07/2012 at 12:33 pm said:

   #digital #marketing Landing Pages, SEO and PPC: Pay per Click and landing pages Now, the questi… http://t.co/j8VEecGw #seo #social #in

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5. SEO Tweetz (@seotweetz) on 30/07/2012 at 1:32 pm said:

   RT @SteveCassady: Landing Pages, #SEO and #PPC http://t.co/wqafuYbg via @wsiabelpardo

   Reply ↓
6. SEO Tweetz (@seotweetz) on 30/07/2012 at 2:12 pm said:

   RT @autismfamily: Landing Pages, #SEO and #PPC http://t.co/N9tj1ii2 via @wsiabelpardo

   Reply ↓
7. SEO Tweetz (@seotweetz) on 30/07/2012 at 3:38 pm said:

   RT @AlphaTreeMkt: Landing Pages, #SEO and #PPC http://t.co/7s9eEMgU via @wsiabelpardo

   Reply ↓
8. SEO Tweetz (@seotweetz) on 30/07/2012 at 4:34 pm said:

   RT @BerriePelser: Landing Pages, #SEO and #PPC http://t.co/r1LDyByy via @wsiabelpardo

   Reply ↓
9. SEO Tweetz (@seotweetz) on 30/07/2012 at 5:04 pm said:

   RT @TiborShanto: Landing Pages, #SEO and #PPC http://t.co/4ttm3j38 via @wsiabelpardo

   Reply ↓
10. SEO Tweetz (@seotweetz) on 30/07/2012 at 6:15 pm said:

    RT @GenuineSEOnet: Landing Pages, #SEO and #PPC http://t.co/JZL0NIuE via @wsiabelpardo

    Reply ↓
11. @SEOcopy on 30/07/2012 at 7:39 pm said:

    Landing Pages, #SEO and #PPC http://t.co/AypBcKuO via @wsiabelpardo

    Reply ↓
12. @cinnamon_carter on 30/07/2012 at 8:03 pm said:

    RT @rjfrasca: Landing Pages, #SEO and #PPC http://t.co/cRRTBXCr via @wsiabelpardo RT @NealSchaffer

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13. SEO Tweetz (@seotweetz) on 30/07/2012 at 9:32 pm said:

    RT @lilachbullock: Landing Pages, #SEO and #PPC http://t.co/2UUaqFIt via @wsiabelpardo

    Reply ↓
14. @businuss on 30/07/2012 at 10:07 pm said:

    RT @SEOcopy: Landing Pages, #SEO and #PPC http://t.co/AypBcKuO via @wsiabelpardo

    Reply ↓
15. SEO Tweetz (@seotweetz) on 30/07/2012 at 11:38 pm said:

    RT @mqtodd: Landing Pages, #SEO and #PPC http://t.co/ijQBlM9O via @wsiabelpardo

    Reply ↓
16. Marketing Magazine (@Mkmzmagazine) on 31/07/2012 at 12:36 am said:

    Landing Pages, SEO and PPC – Pay per Click and landing pages Now, the question: What’s a landing page? A Landing-pag… http://t.co/0CiTwXbn

    Reply ↓
17. SEO Tweetz (@seotweetz) on 31/07/2012 at 1:08 am said:

    RT @V_N_O: Landing Pages, #SEO and #PPC http://t.co/GqAbtGCu via @wsiabelpardo

    Reply ↓
18. SEO Tweetz (@seotweetz) on 31/07/2012 at 2:54 am said:

    RT @unbounce: Landing Pages, #SEO and #PPC http://t.co/lpKH9rrD via @wsiabelpardo

    Reply ↓
19. @GeeklessTech on 31/07/2012 at 3:50 am said:

    RT @sbhsbh: Landing Pages, #SEO and #PPC http://t.co/w5y5yILw via @wsiabelpardo

    Reply ↓
20. @ckburgess on 31/07/2012 at 5:35 am said:

    Landing Pages, #SEO and #PPC http://t.co/PuZWuo0h via @wsiabelpardo

    Reply ↓
21. WSI Marketing Online (@wsimadrid) on 31/07/2012 at 6:12 am said:

    Landing Pages, SEO and PPC | Aigen Digital Marketing http://t.co/UGFRO6HY

    Reply ↓
22. SEO Tweetz (@seotweetz) on 31/07/2012 at 7:20 am said:

    RT @raulgrx: Landing Pages, #SEO and #PPC http://t.co/XgzYy5hD via @wsiabelpardo

    Reply ↓
23. SEO Tweetz (@seotweetz) on 31/07/2012 at 8:31 am said:

    RT @Mkmzmagazine: Landing Pages, #SEO and #PPC http://t.co/YSAXyufQ via @wsiabelpardo

    Reply ↓
24. SEO Tweetz (@seotweetz) on 31/07/2012 at 8:51 am said:

    RT @RalphKooi: Landing Pages, #SEO and #PPC http://t.co/Vf3H7jCu via @wsiabelpardo

    Reply ↓
25. SEO Tweetz (@seotweetz) on 31/07/2012 at 11:17 am said:

    RT @Ross_Quintana: Landing Pages, #SEO and #PPC http://t.co/fmZnpxMo via @wsiabelpardo

    Reply ↓
26. @Ajaz_Rana on 31/07/2012 at 12:31 pm said:

    Landing Pages, #SEO and #PPC http://t.co/E0F5XaOQ

    Reply ↓
27. SEO Tweetz (@seotweetz) on 31/07/2012 at 2:13 pm said:

    RT @gRaSyAh_: Landing Pages, #SEO and #PPC http://t.co/mqidTQ4s via @wsiabelpardo

    Reply ↓
28. SEO Tweetz (@seotweetz) on 31/07/2012 at 4:04 pm said:

    RT @amberrisme: Landing Pages, #SEO and #PPC http://t.co/bqrTit7Y via @wsiabelpardo

    Reply ↓
29. SEO Tweetz (@seotweetz) on 31/07/2012 at 5:01 pm said:

    RT @MSocialBusiness: Landing Pages, #SEO and #PPC http://t.co/v4kfn1aw via @wsiabelpardo

    Reply ↓
30. SEO Tweetz (@seotweetz) on 31/07/2012 at 5:56 pm said:

    RT @growwithstacy: Landing Pages, #SEO and #PPC http://t.co/SzKkUC7m via @wsiabelpardo

    Reply ↓
31. SEO Tweetz (@seotweetz) on 31/07/2012 at 7:17 pm said:

    RT @ruhanirabin: Landing Pages, #SEO and #PPC http://t.co/UrW19T4c via @wsiabelpardo

    Reply ↓
32. @SEOChester on 31/07/2012 at 9:03 pm said:

    RT @AyPee: Landing Pages, #SEO and #PPC http://t.co/IfghVmeK via @wsiabelpardo

    Reply ↓
33. SEO Tweetz (@seotweetz) on 01/08/2012 at 12:54 am said:

    RT @markcoruk: Landing Pages, #SEO and #PPC http://t.co/yGUcJD7s via @wsiabelpardo

    Reply ↓
34. @alphaefficiency on 01/08/2012 at 7:37 am said:

    Landing Pages, #SEO and #PPC http://t.co/cqo54dny via @wsiabelpardo

    Reply ↓
35. SEO Tweetz (@seotweetz) on 01/08/2012 at 7:41 am said:

    RT @alphaefficiency: Landing Pages, #SEO and #PPC http://t.co/cqo54dny via @wsiabelpardo

    Reply ↓
36. SEO Tweetz (@seotweetz) on 01/08/2012 at 11:22 am said:

    RT @LinkedInExpert: Landing Pages, #SEO and #PPC http://t.co/NKT28zfe via @wsiabelpardo

    Reply ↓
37. SEO Tweetz (@seotweetz) on 01/08/2012 at 3:35 pm said:

    RT @Erica__B: Landing Pages, #SEO and #PPC http://t.co/RxPx9a9m via @wsiabelpardo

    Reply ↓
38. SEO Tweetz (@seotweetz) on 01/08/2012 at 4:00 pm said:

    RT @michelledh: Landing Pages, #SEO and #PPC http://t.co/g2EwVgtd via @wsiabelpardo

    Reply ↓
39. @marcosjtbr on 01/08/2012 at 5:40 pm said:

    Landing Pages, SEO and PPC http://t.co/4DlZCdYt | via @wsiabelpardo #seo #ppc #landingpages

    Reply ↓
40. SEO Tweetz (@seotweetz) on 01/08/2012 at 7:02 pm said:

    RT @marccusters: Landing Pages, #SEO and #PPC – http://t.co/QsNGijZO – @wsiabelpardo RT @arkarthick

    Reply ↓
41. SEO Tweetz (@seotweetz) on 01/08/2012 at 9:33 pm said:

    RT @LanderApp: #LandingPages, #SEO and #PPC http://t.co/TKSoP9hr via @wsiabelpardo

    Reply ↓
42. @sal286 on 01/08/2012 at 9:41 pm said:

    RT @LanderApp: #LandingPages, #SEO and #PPC http://t.co/TKSoP9hr via @wsiabelpardo

    Reply ↓
43. SEO Tweetz (@seotweetz) on 02/08/2012 at 12:19 am said:

    RT @rdempsey: Landing Pages, #SEO and #PPC http://t.co/qdgEjQLM via @wsiabelpardo

    Reply ↓
44. SEO Tweetz (@seotweetz) on 02/08/2012 at 3:05 am said:

    RT @PegFitzpatrick: Landing Pages, #SEO and #PPC http://t.co/fIkzfBby via @wsiabelpardo

    Reply ↓
45. SEO Tweetz (@seotweetz) on 02/08/2012 at 6:46 am said:

    RT @MUTUNGA: Landing Pages, #SEO and #PPC http://t.co/DXySGHQt via @wsiabelpardo

    Reply ↓
46. SEO Tweetz (@seotweetz) on 02/08/2012 at 8:22 am said:

    RT @JenneilPeters: Landing Pages, #SEO and #PPC http://t.co/RcyZYShN via @wsiabelpardo @MeghanMBiro

    Reply ↓
47. @MassimoPetrucci on 02/08/2012 at 2:35 pm said:

    RT @hensel: Landing Pages, #SEO and #PPC http://t.co/EGNYOIaS via @wsiabelpardo: RT @hensel… http://t.co/c5VdM1Hq

    Reply ↓
48. SEO Tweetz (@seotweetz) on 02/08/2012 at 8:28 pm said:

    RT @CarlaYoung: Landing Pages, #SEO and #PPC http://t.co/2lKgW0W4 via @wsiabelpardo

    Reply ↓
49. SEO Tweetz (@seotweetz) on 02/08/2012 at 10:29 pm said:

    RT @paulund_: Landing Pages, #SEO and #PPC http://t.co/INwbqxnc via @wsiabelpardo

    Reply ↓
50. SEO Tweetz (@seotweetz) on 03/08/2012 at 4:21 am said:

    RT @samanthaluy: Landing Pages, #SEO and #PPC http://t.co/mTKPQ5bn via @wsiabelpardo

    Reply ↓
51. @rammohan11v on 03/08/2012 at 5:04 am said:

    RT @samanthaluy: Landing Pages, #SEO and #PPC http://t.co/mTKPQ5bn via @wsiabelpardo

    Reply ↓
52. SEO Tweetz (@seotweetz) on 03/08/2012 at 5:46 am said:

    RT @LisaLadrido: Landing Pages, #SEO and #PPC http://t.co/TJE2eeiC via @wsiabelpardo

    Reply ↓
53. SEO Tweetz (@seotweetz) on 03/08/2012 at 8:58 am said:

    RT @jvonbargen: Landing Pages, #SEO and #PPC http://t.co/cBhkzIB9 via @wsiabelpardo

    Reply ↓
54. SEO Tweetz (@seotweetz) on 03/08/2012 at 11:24 am said:

    RT @whoisggulling: Landing Pages, #SEO and #PPC http://t.co/Otg4wkiG via @wsiabelpardo

    Reply ↓
55. Abel Pardo Fernández (@wsiabelpardo) on 04/08/2012 at 9:40 pm said:

    Landing Pages, #SEO and #PPC http://t.co/7x7vaYNH

    Reply ↓
56. Anise Smith (@AniseSmith) on 05/08/2012 at 3:38 am said:

    Landing Pages, #SEO and #PPC http://t.co/TfANZzFR via @wsiabelpardo

    Reply ↓
57. SEO Tweetz (@seotweetz) on 05/08/2012 at 3:42 am said:

    RT @AniseSmith: Landing Pages, #SEO and #PPC http://t.co/TfANZzFR via @wsiabelpardo

    Reply ↓
58. @Josealvarezgil on 05/08/2012 at 12:10 pm said:

    RT @FredericBillet1: “@LinkedInDiva: Landing Pages, #SEO and #PPC http://t.co/C3pcVq57 via @wsiabelpardo” #in future of any business. Don t fight it! Embrace it!

    Reply ↓
59. @SEOChester on 05/08/2012 at 5:34 pm said:

    RT @Yogizilla: Landing Pages, #SEO and #PPC http://t.co/vWIjD7bh via @wsiabelpardo

    Reply ↓
60. SEO Tweetz (@seotweetz) on 28/08/2012 at 3:40 pm said:

    RT @SarahArrow: Landing Pages, #SEO and #PPC http://t.co/ogJSmYC2 via @wsiabelpardo

    Reply ↓