Do you need Google Analytics but you don’t know how to set your account up?
Analytics is one of the main parts in a Digital Marketing Plan or Digital Marketing strategy.
Don’t you have Analytics in your website? Don’t worry; we’ll show you this process from Aigen Digital Marketing in three simple steps, and so you’ll have tons of data about your website. Why is this important? Because if you don’t track, you don’t where and how to improve.
Requirements:
Just three requirements and we’ll do this process in three simple steps, and you can count of with tons of data about your website.
1.- Gmail account.
2.- A WordPress website
3.- Less than 10 minutes of your time
First Step: Set Up Google Analytics
You have to set up your Google Analytics account here, http://www.google.com/analytics/, using your gmail account user and password.
That’s quite simple and easy to develop.
Second Step: Create the account
Now, we have to click in the white wheel that we can see at the top in the right.
Here we are in “Account Administration”.
Next: click on “+ New account” and your new account is going to start defined.
Here we have to add an account name, our website URL and the time zone we prefer.
Under this boxes, we can select if we want or not to share our data, with other Google products or “anonymously” with Google. That’s your choice.
Just a few steps; select your territory and agree to the terms and conditions and click on “Create Account”.
Third Step: Tracking!
We have just our account created with a Tracking ID like:
UA-XXXXXXXX-1
Save it, select the number of domains you’re going to track (a single domain), copy the code they give you in the box below and click on “Save”.
Four Step: Was everything OK?
Didn’t you say there were just three steps? Yes, by the way, if you arrived here, I’m sure you did it. But marketers are like we are, and always want to test it all.
You can test it simply. At the top in the left you have to see the name you choose in Step #2 with an orange background. Click on it.
Is there again your account name and ID? Then you got it!
What about now?
Now, just paste your code or ID into your website. Don’t you know how to do it? We can show you that in another post ;)
Your comments and shares are welcome!!!
20 comments on “How to set up Google Analytics for your website”
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Abel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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How to set up #Google Analytics for your website: http://t.co/rZ68Eouz #SEO #socialmedia #sm #smm
Abel, interested to hear what your favorite plugins are for GA in WordPress, or if you implement manually. Also, GA implementation can go well beyond the main code, will you be covering comment integration (Disqus offers it, I haven’t sorted it out yet) or GA’s social tracking (its over my head, I need a plugin!) in future posts?
Hi Eric, my favorite plugin is “Google Analytics”. You have just to insert your code and everything is done. There is another one, “Google Analytics Dashboard” that shows you a graphic for all your pages in the WP Dashboard, it could be very useful.
For tracking Social Media I do it just with GA features.
Thank you very much for your comment!!!
Abel Pardo, just checking to see if i would have to pay for this service Thanks???
Hi Basha, Google Analytics is absolutely free.
Thank you for the comment!
Abel, very good tutorial, this will help many start experiencing the benefits of data. For me the issue is not only to get it (first step), but how to use it!!
In my opinion, real good use of it needs support from an expert.
Thank you very much, Alejandro! You’re absolutely right. An expert is needed for understanding all Google Analytics features, and WSI offers a good net with incredible people in this field. Also, it is good to know that Google has an exam for certifying the Analytics knowledge.
I do agree analytics is one of the main parts in a Digital Marketing Plan or Digital Marketing strategy – as many readers will find out the hard way.
Hello Anton, that’s right. Everything in Digital Marketing has to be tracked. If we don’t analyze we don’t know if our strategies are going right or not. It’s better to track with a not so good program that don’t track. Thanks for commenting!
What #analytics system does your company prefer? >> How to set up @GoogleAnalytics for your website – http://t.co/KOj7xStw
.. Don’t have Analytics in your website? ~ How to set up Google Analytics for your website | via @paulund_ http://t.co/TkN3srva #SEO
How to set up Google Analytics for your website http://t.co/aD97kvcY via @wsiabelpardo
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