Not so long ago I was watching a registred conference about Guerrilla Marketing, by Jay Conrad Levinson. It was very impressive, because of the things we were told and because of the price: quite cheap.
But the fact that delighted me at most was the great impact it produced not just in the people, but in all their enviroment. That’s a key piece, virality, and these acts are basically, made for virality.
One big example about Guerrilla Marketing
TNT Television made used of one this marketing tools in Belgium. Thank you to my friend and colleague Anthony Burke, here we can see this interesting video.
We have some facts:
- People haven’t never ever seen something similar before
- They are going to tell it to all the people they know
- It will be realised in all the social networks
- Cost are quite cheap
- Impact is quite big
[youtube_sc url="http://www.youtube.com/watch?v=316AzLYfAzw&feature=share" title="Guerrilla%20Marketing"]
Do you like more information about Guerrilla Marketing?
I had to do even a execise about how to apply guerrilla marketing strategies for a Digital Marketing Consultant.
It was really nice, and improved some techniques that can be easily applied just with a bit of money and a lot of creativity.
Here are some books that can be interesting for you. They are very cheap but with a lot of information. I’ve select three, depending on your level and activity:
Your time about Guerrilla Marketing
What do you think about Guerrilla Marketing, is it effective for you or simply a joke without any interest for your business?
We welcome your comments here and invite you to spread the love through the net :)