Digital Marketing and community manager

One of the “problems” that digital marketing consultants have, is, sometimes, that we work where other people play. I was talking about this matter with some students in the Faculty of Economics in León, where I teach Marketing.

They had to present a work about community managers, and I really liked it.

Neuroscience and e-books in León were other interesting studies, but community managers were a bit special, because online marketing consultants work together with them.

 

Community managers: Who are they?

There is no a very clear definition of this job. Some people think they are copy-paste persons for social media, other people think they can manage different channels, and finally (they) think they have to create and consolidate relationships between the brand and the clients or customers.

At the end, a community manager is a person that works where his boss wants, doing what his boss wants.

Why? He pays, he chooses.

Digital Marketing and Community managers

When a digital marketing consultant specialized in social media designs a social media plan, he is building a structure where not just the channels, but functions are on the horizon.

At this point, there are some tasks for developing, like the ones we described before.

The great question is: Who is going to develop these functions? More or less SEO, PPC, web design and other digital marketing areas are covered by professionals but, what about his one?

And here is where consultants, again, have the opportunity to make a proposal and community managers appear as a solution.

Why we should (or not) contract (suggest to contract) a community manager

It’s a time/money question. There are companies with employees that have some waste time and can perfectly develop these functions. In this case, it’s quite interesting to complete the labour day with these tasks (obviously after a training course).

Sometimes it’s interesting to contract a half-time community manager, shared with other companies or freelancer. It can cost you something around 400$/ € a month.

And yes, it’s not well paid nor your dream job.

Another option is to contract a professional digital marketing director and he will select the persons for doing the job. Then, we are again at the point 1, but with a director developing the digital marketing plan.

 

You turn about community managers

What do you think about community managers? Do you do this work for yourself?

Thank you for sharing and commenting and, of course, thank you very much for sharing this post and +1 it :)

• Share it!
• Bookmark on Delicious
• Digg this post
• Recommend on Facebook
• 
• Share on Linkedin
• share via Reddit
• Share with Stumblers
• Share on technorati
• Tweet about it
• Share on xing
• Subscribe to the comments on this post

43 comments on “Digital Marketing and community manager”

1. (@wsimadrid) (@wsimadrid) on 14/06/2012 at 10:06 am said:

   Digital Marketing and community manager | Aigen Digital Marketing http://t.co/zCQj5BWp

   Reply ↓
2. (@DannyIny) (@DannyIny) on 14/06/2012 at 11:49 am said:

   Digital Marketing and community manager http://t.co/ppt4VTwk via @wsiabelpardo

   Reply ↓
3. (@MoreInMedia) (@MoreInMedia) on 14/06/2012 at 1:23 pm said:

   Digital Marketing and community manager http://t.co/OrpEP0ZZ via @wsiabelpardo

   Reply ↓
4. (@wsimadrid) (@wsimadrid) on 14/06/2012 at 3:15 pm said:

   Digital Marketing and community manager http://t.co/ivTkfFUk

   Reply ↓
5. @LinkedInDiva on 14/06/2012 at 3:47 pm said:

   Digital Marketing and community manager http://t.co/tQAJJimY via @wsiabelpardo

   Reply ↓
6. @fondalo on 14/06/2012 at 5:22 pm said:

   Digital Marketing and community manager http://t.co/OAManNuy via @wsiabelpardo

   Reply ↓
7. @The_Jenius on 14/06/2012 at 6:36 pm said:

   Digital Marketing and Community Managers http://t.co/fQshVWkP via @wsiabelpardo

   Reply ↓
8. (@ErikEmanuelli) (@ErikEmanuelli) on 14/06/2012 at 8:20 pm said:

   Digital Marketing and community manager http://t.co/alGfSSMZ via @wsiabelpardo

   Reply ↓
9. (@Rahulbuzzing) (@Rahulbuzzing) on 14/06/2012 at 9:02 pm said:

   Digital Marketing and community manager http://t.co/zMMGLuo1 via @wsiabelpardo

   Reply ↓
10. (@confluencemedia) (@confluencemedia) on 14/06/2012 at 9:57 pm said:

    Digital Marketing and community manager http://t.co/X0vuka38 via @wsiabelpardo

    Reply ↓
11. (@abdelrahmana) (@abdelrahmana) on 14/06/2012 at 11:30 pm said:

    Digital Marketing and community manager http://t.co/vfh8ma5U via @wsiabelpardo

    Reply ↓
12. (@sthalassinos) (@sthalassinos) on 15/06/2012 at 3:27 am said:

    Digital Marketing and community manager http://t.co/85v2NCa4 via @wsiabelpardo

    Reply ↓
13. (@SEOcopy) (@SEOcopy) on 15/06/2012 at 4:34 am said:

    Digital Marketing and community manager http://t.co/Ql01BkTH via @wsiabelpardo

    Reply ↓
14. @YesSharleen on 15/06/2012 at 5:25 am said:

    RT @ThinkNewMedia: Digital Marketing and community manager http://t.co/u8DCozLM via @wsiabelpardo

    Reply ↓
15. (@aprioriwsi) (@aprioriwsi) on 15/06/2012 at 7:41 am said:

    Digital Marketing and community manager http://t.co/KyDLCqHV vía @wsiabelpardo

    Reply ↓
16. (@Ross_Quintana) (@Ross_Quintana) on 15/06/2012 at 9:26 am said:

    Digital Marketing and community manager http://t.co/Y9ZfcZjr via @wsiabelpardo

    Reply ↓
17. (@AyPee) (@AyPee) on 15/06/2012 at 12:58 pm said:

    Digital Marketing and community manager http://t.co/HZZxn29Q via @wsiabelpardo

    Reply ↓
18. @J3ZZIK on 15/06/2012 at 1:50 pm said:

    RT @Ross_Quintana: Digital Marketing and community manager http://t.co/Y9ZfcZjr via @wsiabelpardo

    Reply ↓
19. (@amberrisme) (@amberrisme) on 15/06/2012 at 6:15 pm said:

    Digital Marketing and community manager http://t.co/bcdMkQfV via @wsiabelpardo

    Reply ↓
20. (@candacemountain) (@candacemountain) on 15/06/2012 at 9:07 pm said:

    Digital Marketing and community manager http://t.co/lVDnGG8Q via @wsiabelpardo

    Reply ↓
21. (@wsiabelpardo) (@wsiabelpardo) on 16/06/2012 at 12:24 am said:

    Digital Marketing and community manager http://t.co/BEFG9U2n via @wsiabelpardo

    Reply ↓
22. (@wsiabelpardo) (@wsiabelpardo) on 16/06/2012 at 2:16 am said:

    Digital Marketing and community manager. #internetmarketing (Please, retweet) http://t.co/VSKXDTxh
    #Internetmarketing

    Reply ↓
23. (@BerriePelser) (@BerriePelser) on 16/06/2012 at 2:48 am said:

    Digital Marketing and community manager http://t.co/l05OS7w1 via @wsiabelpardo

    Reply ↓
24. (@markcoruk) (@markcoruk) on 16/06/2012 at 4:49 am said:

    Digital Marketing and community manager http://t.co/oGaqghjQ via @wsiabelpardo

    Reply ↓
25. (@BruceSallan) (@BruceSallan) on 16/06/2012 at 7:12 am said:

    Digital Marketing and community manager http://t.co/PVylM5f1 via @wsiabelpardo

    Reply ↓
26. Adrián Prada Barba (@AdriiPrada) on 16/06/2012 at 11:02 am said:

    RT @wsiabelpardo: Digital Marketing and community manager. #internetmarketing (Please, retweet) http://t.co/VSKXDTxh
    #Internetmarketing

    Reply ↓
27. Mark Schaefer (@markwschaefer) on 16/06/2012 at 9:43 pm said:

    Digital Marketing and community manager http://t.co/S2zaQZHB via @wsiabelpardo

    Reply ↓
28. (@tonia_ries) (@tonia_ries) on 17/06/2012 at 5:39 am said:

    Digital Marketing and community manager http://t.co/lxBwaPd8 via @wsiabelpardo

    Reply ↓
29. Pablo Burgos Casado (@Paulaskas) on 17/06/2012 at 7:37 am said:

    RT @leaderswest: Digital Marketing and community manager http://t.co/z7JrE41e via @wsiabelpardo

    Reply ↓
30. (@arkarthick) (@arkarthick) on 17/06/2012 at 9:20 am said:

    Digital Marketing and community manager http://t.co/PfL8mwUQ | via @wsiabelpardo

    Reply ↓
31. (@wsiabelpardo) (@wsiabelpardo) on 17/06/2012 at 10:00 am said:

    RT @jkcallas: Digital Marketing and community manager http://t.co/R5gVogif via @wsiabelpardo

    Reply ↓
32. Diego Glez Cantón (@DiegoGlezCanton) on 17/06/2012 at 11:14 am said:

    RT @wsiabelpardo: Digital Marketing and community manager http://t.co/BEFG9U2n via @wsiabelpardo

    Reply ↓
33. (@LisaLadrido) (@LisaLadrido) on 17/06/2012 at 4:01 pm said:

    Digital Marketing and community manager http://t.co/lYn0j7to via @wsiabelpardo

    Reply ↓
34. (@INforhCREA) (@INforhCREA) on 17/06/2012 at 8:15 pm said:

    RT @micksay: Digital Marketing and community manager http://t.co/mvYLKb8V via @wsiabelpardo

    Reply ↓
35. (@IngerVerheul) (@IngerVerheul) on 17/06/2012 at 10:33 pm said:

    Digital Marketing and community manager http://t.co/H7OEZsau via @wsiabelpardo

    Reply ↓
36. (@CarlaYoung) (@CarlaYoung) on 18/06/2012 at 12:41 am said:

    Digital Marketing and community manager http://t.co/fTLorTUR via @wsiabelpardo

    Reply ↓
37. Adroitin Consulting (@Adroitinconsult) on 18/06/2012 at 6:09 am said:

    RT @MeghanMBiro: Digital Marketing and community manager http://t.co/bQKjuNAO via @wsiabelpardo

    Reply ↓
38. (@sbhsbh) (@sbhsbh) on 18/06/2012 at 10:33 am said:

    Digital Marketing and community manager http://t.co/tgoinIzJ via @wsiabelpardo

    Reply ↓
39. @wsiabelpardo on 23/07/2012 at 11:56 am said:

    Digital Marketing and community manager http://t.co/dKPAhpbN

    Reply ↓