Why ROI is important in Online Marketing
Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them. SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ will help you to reach a...
Leer másWhat do you know about Social Branding?
Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market. Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s...
Leer másTools for twitter: Bottlenose and your followers
These days I’ve reached a 60 in my Kloutscore. That’s nice!!! And one of the characteristics are Perks. Giving an eye to the ones I could get, I discovered I could be chosen for trying a new beta for twitter. There are tons, so it should be a good one for having success. Digital Marketing Consultants are rare human beings that try to test everything in the net, so I accepted to add to the new beta. What I like about Bottlenose for Twitter Redes Sociales, Social Media, or like you want to say have a problem. We can’t see in just one panel what’s happening in our...
Leer másFive not-so-obvious reasons you might lose your Twitter account
…(and how to prevent it) We’ve previously covered a short list of underrated reasons you might see your LinkedIn account restricted or terminated. LinkedIn is solely aimed to professionals while Twitter reaches a younger demographic as well. This accounts for the many differences between their respective Terms of Service, the style of the former holding strong resemblances to your run-of-the-mill legal contract while the latter is less formal, nonetheless still binding to your obligations. Some things about Twitter The first thing we notice is that the list of Do and Don’t...
Leer másSocial Media: do you know WHEN do you lose followers?
TweetEffect: Gain and lose in Twitter Twitter is not just a social media network; it’s a working place and in this sense, when have to measure all our activity there. Also, we know that twitter has a very high rate of instability talking about followers: dozens (or hundreds) join and go out everyday in our table, but some of them are / were unknown for us because of this fact: if one joins and another goes out, the total amount will keep the same. How can we know how many and when they are joining or unfollowing us? The answer is TweetEffect. How to get this data for your...
Leer másFind your twitter followers: How to Map them
Twitter: We have to measure everything One of the Internet tools that I like a lot is Map my followers. It’s free, it’s fast, it’s simple and it’s useful. What more do you need for trying it? Nothing. This feature with let us to know things like our most used keywords, but more important: where are our followers distribuited in map, integrated into Google Maps. Fine! How to connect with Map my followers It’s very simple: just type the URL http://www.mapmyfollowers.com/ and you’ll find a funny picture like this: Like you can guess, you click on Sign...
Leer másWhat Digital Marketing can make for you
Digital Marketing, Internet Marketing, Online Marketing That’s, basically, the same. Are you ready for marketing in Internet? Then Digital Marketing is the science that will help you in this matter. When we are thinking about marketing in the net, we should think not just about our website, but all a couple of tools that will help us to make money online. Yes, this is our first and almost unique objective: to take profit from our work. Professional Digital Marketing vs enjoying online Digital Marketing Consultants are happy people. We work where most of people play, we take...
Leer más5 Diferencias en Marketing Digital entre Ecuador y León
Marketing Digital, realidad globalizada Estos días he sido invitado por Visionenergy, empresa líder en Marketing Digital en Ecuador, a pronunciar una conferencia sobre las ventajas que para las empresas presentan el Marketing Digital y el Análisis de Mercados. Unido a las charlas y labores de asesoramiento, he tenido la oportunidad de reunirme con políticos, gestores, empresarios y altos directivos con los que he podido compartir experiencias y propuestas en diferentes áreas. Marketing Digital en Ecuador: webs, redes sociales y PPC En Ecuador el uso del Marketing Digital no se...
Leer másMentions in Twitter: Who and how are in your net?
Testing Social Media Tools: Mentions Twitter users know there are three important facts when developing activities in the 140 characters network: Retweets, Replays and Mentions. A mention is, simply, when other people are talking about you and put your name, in my case Abel Pardo Fernández must be changed by @wsiabelpardo, my twitter identifier. The inclusion of the @ symbol will show this tweet in your @ Connect Wall even if you are not a follower of that user. Interesting points: Who talks about me? Social Media influence testers like Klout have in count who and how many times are...
Leer más10 simple steps for having more than 150 new young unemployed
University and Marketing Marketing skills: Are you living in these days? Unemployment rates for young people in Spain are around 50%, terrible data. What’s the reason? Well, I won’t talk about it here, but about how to contribute to this mark. Is it really possible to increase unemployement from universities? My answer is really clear: yes, it is. It’s possible and it’s not quite complicated as people could imagine. How to condemn 150 students to unemployment with 10 simple facts The best way to sink education levels is to teach outdated materials with no...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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