Cómo acertar con el Marketing Digital
Cuando un empresario decide dar el paso hacia Internet y acercarse a las nuevas tecnologías, lo primero que ha de tener en cuenta es qué quiere conseguir en la red. No vale con estar por estar o seguir la corriente, sino que una web es un elemento que forma parte del plan de marketing y, por tanto, los objetivos han de planificarse orientados al rendimiento. A partir de aquí, hemos de calcular cuál es el rendimiento que esperamos obtener: económico, fuente de clientes, visitas a una determinada página de promoción o número de formularios rellenados. Todo ello, con planificación y...
Leer másMarketing Mix y Marketing Online
Marketing Mix en Marketing Digital Cuando alguien se prepara para desarrollar una página web, ha de tener en cuenta al público al que se dirige. En ese sentido, una de las principales cuestiones que tenemos que abordar desde el marketing digital es cómo vamos a sectorizar a nuestra audiencia y, a partir de ese dato, cómo vamos a lanzar las promociones. Realizar la promoción antes de conocer al mercado, no por ser común, es aconsejable, sino más bien la fuente de las derrotas. Marketing Mix Promoción, precio, producto y distribución (placement) son las bases sobre las que se asienta...
Leer másCan Diggit or Meneame sink you in Google?
All of us developed social media marketing actions for promoting our posts. Best at all is Triberr (Dino, you’re great and for me you’re Dino Gutenberg), but for getting more SEO capabilities and even more juice, there are some kinds of social media news places where you can share your articles with others. When someone start in the blogosphere it’s necessary to share your content, to arrive your targeted people and to get visitors. SERPs and social media news places When we try to get the best place in Google, social media news places are one of the first places new...
Leer másWhy ROI is important in Online Marketing
Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them. SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ will help you to reach a...
Leer másTools for twitter: Bottlenose and your followers
These days I’ve reached a 60 in my Kloutscore. That’s nice!!! And one of the characteristics are Perks. Giving an eye to the ones I could get, I discovered I could be chosen for trying a new beta for twitter. There are tons, so it should be a good one for having success. Digital Marketing Consultants are rare human beings that try to test everything in the net, so I accepted to add to the new beta. What I like about Bottlenose for Twitter Redes Sociales, Social Media, or like you want to say have a problem. We can’t see in just one panel what’s happening in our...
Leer másPor qué no usar el Marketing Digital empobrece a un país
Marketing Digital: elemento de desarrollo Uno de los puntos de desarrollo de las nuevas tecnologías es la base sobre la que esta se produce. Si se vive en un país en el que la red tecnológica es escasa, el interés de las administraciones públicas mínimo, y la implicación de las empresas escaso, la demanda por parte de los ciudadanos será reducida. En un caso en el que un territorio no desarrolle esta conciencia tecnológica, está condenado al subdesarrollo. Territorios en declive: candidatos para el retraso tecnológico Especialmente peligroso es para territorios en decadencia....
Leer másSocial Media: why you have to be there
Why Social Media Rocks One of the revolutionary activities in the 2.0 internet revolution are Social Media networks. We can connect with friends, relatives or mates, we can change information, talk to them or share photos. Listening to Francoise Muscat, you can notice that an individual can connect with more than 2 billion people, and this fact is what converted Internet Marketing in a basis for all the Marketing Plans. Social Media: Past, present and future If you have a business, 15% of your time should be for past, 60% for the future ans 25% for the future. The difference between success...
Leer másWhat Digital Marketing can make for you
Digital Marketing, Internet Marketing, Online Marketing That’s, basically, the same. Are you ready for marketing in Internet? Then Digital Marketing is the science that will help you in this matter. When we are thinking about marketing in the net, we should think not just about our website, but all a couple of tools that will help us to make money online. Yes, this is our first and almost unique objective: to take profit from our work. Professional Digital Marketing vs enjoying online Digital Marketing Consultants are happy people. We work where most of people play, we take...
Leer más5 Diferencias en Marketing Digital entre Ecuador y León
Marketing Digital, realidad globalizada Estos días he sido invitado por Visionenergy, empresa líder en Marketing Digital en Ecuador, a pronunciar una conferencia sobre las ventajas que para las empresas presentan el Marketing Digital y el Análisis de Mercados. Unido a las charlas y labores de asesoramiento, he tenido la oportunidad de reunirme con políticos, gestores, empresarios y altos directivos con los que he podido compartir experiencias y propuestas en diferentes áreas. Marketing Digital en Ecuador: webs, redes sociales y PPC En Ecuador el uso del Marketing Digital no se...
Leer másMentions in Twitter: Who and how are in your net?
Testing Social Media Tools: Mentions Twitter users know there are three important facts when developing activities in the 140 characters network: Retweets, Replays and Mentions. A mention is, simply, when other people are talking about you and put your name, in my case Abel Pardo Fernández must be changed by @wsiabelpardo, my twitter identifier. The inclusion of the @ symbol will show this tweet in your @ Connect Wall even if you are not a follower of that user. Interesting points: Who talks about me? Social Media influence testers like Klout have in count who and how many times are...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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