What’s new on SEO
Google Penguin and SEO This month I was working hard in new tools, pages or even websites for developing strategies in SEO. Google started a new era where you were not only responsible of your website, but also by the ones that link to you. Obviously, I can’t agree with this attitude. First because it could be a boomerang used by your competitors, and second because in the international law, you’re responsible of your acts, not the ones that develops people that you even don’t know. Dangers with Penguin Like I told you in the previous post, I had a site banned just...
Leer másHow these PR tips can help you
A lot of people talked and is talking about Pagerank everyday, but we, like digital marketing consultants, want to know how to improve our results using it. With the last changes not so long ago, I felt people worried about Pagerank, ignoring Pagerank or just consulting Pagerank , but reallity is: Does PR matters or is it just a game like can be intended Klout for Digital Marketing purposes? Let’s analyze it. Page Rank and Google SERPs Pagerank is, like everyone knows, a number invented by Larry Page that represents an algorithm and that is used by Google for getting the SERPs...
Leer másLink building with Google Penguin
Google Panda, Google Penguin. What’s the difference? The first one I have appreciated is the weight of Google +1. Some of the post I’ve written are highly positioned that another ones just because these ones have more +1 clicks. Is this a Google tactic for promoting its Google+ social network? My answer is yes, and in this sense, I guess they will continue doing the same policy and even more. Link building with Penguin I has been said that Penguin will penalise your web pages when you will promote one anchor text and will forget to add things like “see more...
Leer másWhat do you know about Social Branding?
Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market. Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s...
Leer másUnderstanding Page Rank: Its new actualization
Digital Marketing and Rankers Understanding Page Rank One of the more controversial variables in the net world is, of course, Page Rank. Page Rank has a problem with its name -Page- and its surname -Rank- A simple view over these two words could be similar or understood as a ranking for webpages, sites or whatever. No. The fact is that the inventor of this system, Larry Page (cofounder of Google) has “Page” as his surname, so “Page Rank” signifies “The Rank of Larry Page”. It’s changed (actualized) 4 times a year (more or less) and has no strong...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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