Webinar sobre SEO
El próximo día 11 de abril de 2013 un grupo de consultores de WSI me ha invitado a dar un webinar sobre SEO, webinar al que de entrada estáis todos invitados. Quiero en primer lugar agradecer a mis compañeros de WSI el ofrecimiento que me brindan y la confianza que depositan en mí para que, en tres cuartos de hora, pueda hacer un dibujo de lo que es el posicionamiento web y cómo puede añadir valor a una empresa. La verdad es que hablar sobre SEO no es fácil. Es uno de los campos que mayor especialización requieren dentro del marketing digital y que, además, es un área donde las...
Leer másCómo saber si google te ha baneado
De vez en cuando, al realizar diferentes técnicas de posciionamiento web, obviamente todas ellas dentro de lo que se denomina white SEO o aquel permitido (con o sin comillas) por Google, vemos que hay palabras clave que se resisten una y otra vez a ser posicionadas. ¿Qué estrategias podemos plantear cuando vemos que una de las palabras clave que estamos intentando que aprezcan en los primeros puestos de Google no aparecen? Las estrategias son diferentes dependiendo del trabajo previo, los enlaces previos, y el posicionamiento web que mantienen después de nuestras inciaitvas de...
Leer másDomain, Subdomain or folder: what to choose
One of the most important decisions for a company is how to deal its internationalization, and because of that, search engine optimisation is a key point. One country and one language signifies one domain, but two countries or two language have another meaning. Do we need to have two domains, to add a subdomain or maybe should we choose folders like our best solution? There are different options with pros and cons. Let’s analyze them! Domains in SEO When we have a domain like aigendigitalmarketing.co.au, aigendigitalmarketing.co.uk or aigendigitalmarketing.fr, it implies that we...
Leer másWhat’s new on SEO
Google Penguin and SEO This month I was working hard in new tools, pages or even websites for developing strategies in SEO. Google started a new era where you were not only responsible of your website, but also by the ones that link to you. Obviously, I can’t agree with this attitude. First because it could be a boomerang used by your competitors, and second because in the international law, you’re responsible of your acts, not the ones that develops people that you even don’t know. Dangers with Penguin Like I told you in the previous post, I had a site banned just...
Leer másSEO Penguin terroriffic effects: how to success
Google Penguin Chaos Last weeks I’ve being testing new strategies for developing chances to win in the game versus Google Penguin. It’s known that the new changes in the algorithm are provoking an authentic chaos in the net, and hundred of thousands of webs and business are being ruined by the new ideas from the giant of search engines all around the world. In this sense, one of my websites: http://www.safaripark.es, developed in WordPress, was penalized by Google. Firstable, they send me a letter like that: Dear Site Owner or Webmaster of http://www.safaripark.es/, We’ve...
Leer másHow these PR tips can help you
A lot of people talked and is talking about Pagerank everyday, but we, like digital marketing consultants, want to know how to improve our results using it. With the last changes not so long ago, I felt people worried about Pagerank, ignoring Pagerank or just consulting Pagerank , but reallity is: Does PR matters or is it just a game like can be intended Klout for Digital Marketing purposes? Let’s analyze it. Page Rank and Google SERPs Pagerank is, like everyone knows, a number invented by Larry Page that represents an algorithm and that is used by Google for getting the SERPs...
Leer másMarketing Mix y Marketing Online
Marketing Mix en Marketing Digital Cuando alguien se prepara para desarrollar una página web, ha de tener en cuenta al público al que se dirige. En ese sentido, una de las principales cuestiones que tenemos que abordar desde el marketing digital es cómo vamos a sectorizar a nuestra audiencia y, a partir de ese dato, cómo vamos a lanzar las promociones. Realizar la promoción antes de conocer al mercado, no por ser común, es aconsejable, sino más bien la fuente de las derrotas. Marketing Mix Promoción, precio, producto y distribución (placement) son las bases sobre las que se asienta...
Leer másLanding Pages, SEO and PPC
Pay per Click and landing pages Now, the question: What’s a landing page? A Landing-page is, simply, the page into our website where visitors access, and incidentally, the current page has its own properties and should be take in count in our Online Marketing design. Landing Pages in our Online Marketing strategy Landing pages are the main base for developing a good PPC campaing. You’ve got to search, test, control, and measure everything you’re doing in pay per click in order to know if your keywords are working or not. In PPC you have to select 3 main...
Leer másOnline Marketing and SEO
SEO, the new wave in Online Marketing In the last months, and after Google Penguin, people talk a lot about SEO campaigns but few folk actually understand the term and process. Digital Marketing is the key point and the future for marketing students all around the world. Simply search for Keyword or keyword sorcery that takes the number one spot in search websites, and as much place in the metadata is not foremost in the development of an effectual SEO. Find in this article are some tips to develop a really successful SEO campaign and generate results. Here we present by some points which we...
Leer másMarketing and Audio Systems: Analyzing multirooms for iPod
Sound devices: the new wave One of the most significant things we like to enjoy is music. For a digital marketing consultant the question is: can we listen to music at home with quality and show it through a web? We’re going to analyze some of the devices and the characteristics they have for doing it, especially if we are athletes or we like to have a better body and dancing. When we practise exercize, we can listen to music, and we can take products like syntha 6 for having a protein complement. The i500 Series from from Eissound is our focused web, and it’s like a vitamin pack...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
Posicionamiento web
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