Why ROI is important in Online Marketing
Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them. SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ will help you to reach a...
Leer másWhat do you know about Social Branding?
Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market. Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s...
Leer másDigital Marketing and Social Media: What about e-learning?
Digital Marketing and Social Media: Undeveloped countries Digital Marketing and Social Media are one of the main revolutions in last years, but not for all the countries. While Europe, USA, Canada and Australia have higher rates, Africa is absolutely KO (except Sud Africa). There were a few actions in education for talking about learning in Africa. A few of them had an agenda inviting participants to identify the lessons to be drawn from the development of education over other decades by renaming achievements and failures. Their scope was to develop recommendations adopted at prior meetings...
Leer más5 not-so-obvious reasons you might lose your LinkedIn account
…(and how to prevent it) Much has been written on the dire consequences of breaching Facebook Terms of Service, the carefree approach of most users highlighted how little attention we pay to the legal bindings of online services, even more when these services are offered free of charge in their basic edition and we simply have to acknowledge we read and agree with their EULAs at registration time. But how many people read through (or at all!) what is de facto, and obviously de jure, a contract? Only a few if we look at how often you see the LinkedIn User Agreement rules breached in...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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