Wikipedia and Marketing: Friends or Foes?
The free online encyclopedia is the fifth most visited website in the world, no wonder marketers are attracted by the possibility to promote customers and their products by creating new entries on purpose or editing old ones. Such enthusiasm is opposed by editors and readers alike, they feel this approach will damage users and break rules, negatively affecting quality and reliability. If you ignore the submission guidelines for contributors trying to promote and advertise the following banners will appear progressively on top of your article: Only show one side of the coin, quietly...
Leer másOnline Marketing and SEO
SEO, the new wave in Online Marketing In the last months, and after Google Penguin, people talk a lot about SEO campaigns but few folk actually understand the term and process. Digital Marketing is the key point and the future for marketing students all around the world. Simply search for Keyword or keyword sorcery that takes the number one spot in search websites, and as much place in the metadata is not foremost in the development of an effectual SEO. Find in this article are some tips to develop a really successful SEO campaign and generate results. Here we present by some points which we...
Leer másFive not-so-obvious reasons you might lose your Twitter account
…(and how to prevent it) We’ve previously covered a short list of underrated reasons you might see your LinkedIn account restricted or terminated. LinkedIn is solely aimed to professionals while Twitter reaches a younger demographic as well. This accounts for the many differences between their respective Terms of Service, the style of the former holding strong resemblances to your run-of-the-mill legal contract while the latter is less formal, nonetheless still binding to your obligations. Some things about Twitter The first thing we notice is that the list of Do and Don’t...
Leer más5 not-so-obvious reasons you might lose your LinkedIn account
…(and how to prevent it) Much has been written on the dire consequences of breaching Facebook Terms of Service, the carefree approach of most users highlighted how little attention we pay to the legal bindings of online services, even more when these services are offered free of charge in their basic edition and we simply have to acknowledge we read and agree with their EULAs at registration time. But how many people read through (or at all!) what is de facto, and obviously de jure, a contract? Only a few if we look at how often you see the LinkedIn User Agreement rules breached in...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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