What’s new on SEO
Google Penguin and SEO This month I was working hard in new tools, pages or even websites for developing strategies in SEO. Google started a new era where you were not only responsible of your website, but also by the ones that link to you. Obviously, I can’t agree with this attitude. First because it could be a boomerang used by your competitors, and second because in the international law, you’re responsible of your acts, not the ones that develops people that you even don’t know. Dangers with Penguin Like I told you in the previous post, I had a site banned just...
Leer másSEO Penguin terroriffic effects: how to success
Google Penguin Chaos Last weeks I’ve being testing new strategies for developing chances to win in the game versus Google Penguin. It’s known that the new changes in the algorithm are provoking an authentic chaos in the net, and hundred of thousands of webs and business are being ruined by the new ideas from the giant of search engines all around the world. In this sense, one of my websites: http://www.safaripark.es, developed in WordPress, was penalized by Google. Firstable, they send me a letter like that: Dear Site Owner or Webmaster of http://www.safaripark.es/, We’ve...
Leer másBasics about SEO for Digital Marketing Consultants
SEO or SEM?, PPC or PPL? Most of times marketers and other people find this kind of “letters” one after another without knowing quite well what are we talking about. Here we’ll present you some of this concepts, trying to offer you the simplest way to knowledge. And this time, SEO will be our objective. Search Engine Optimization – SEO When digital marketing consultants talk about search engine optimization, we are talking about one simple thing: to be at the top in Google. Why Google? Because Google has more than 95% of the market in countries like Spain and...
Leer másWhy you can’t share images in Facebook
Social Media problems: There are no images in my Facebook!!! One of the best things in Internet is when you like a lot a website and wish to share a page with your friends in your social networks. Like it’s known, the most powerful social media network is Facebook, with more than 845 million users, therefore millions of pages are shared in Facebook in a daily basis. One of the last features that Facebook added, was the chance that we have not simply to share a link, but a meta outline and a photograph from that web. Where are my images? One of my clients call me because when he...
Leer másEurope vs. USA: Who wins in Internet?
Internet, SEO, Marketing… What’s the most interesting in this game? A December 2011 study developed by Eurostat, a statistical bureau from the EU Union pointed to the fact that almost one of each 4 EU Community citizens (27 members) never used Internet. Like we can see, all the other facts don’t count: no Internet, no Internet Marketing, no Social Media, no e-commers… nothing. But these data that seem dreadful need a bit complicated analysis. 2006 – 2011: Europe advances (more or less) An enormous advance From these years folk who had not Internet access...
Leer másDigital Marketing y elecciones españolas
España acaba de celebrar unas de sus elecciones más importantes. Como Consultores de Digital Marketing, las propuestas del partido vencedor en cuestion de Nuevas Tecnologías, Internet, Redes Sociales, Páginas Web y libertad en la red son puntos que tenemos que tener en cuenta. Estos elementos influirán no solo en el sistema de trabajo, sino que a la hora de realizar un Plan de Marketing Digital serán básicas e influirán en cómo va a a cercarse un ciudadano de España a las tecnologías. Digital Marketing y cánones El Digital Marketing tiene en los cánones que sufre la tecnología...
Leer másNew features for twitter: Do you know them?
The war between Social Media networks goes on. If we talked this week about new and exciting ones in Google+, even the start point of Google+ Pages, now Twitter, the 140 characters social network, replies. The question is, who wins in the middle of all these wars: Google+, Twitter, Facebook…? Do you have a Digital Marketing Plan? Then the answer, simple: We, the users. And it doesn’t matter if we use Twitter in León, London or Los Angeles. These features are useful all around the world and we don’t need for a geotargeting time for the improvements. It’s a worldwide...
Leer másSocial Media Marketing: Youtube in Google+
The cold war between Google+ and Facebook continues. Who benefits? Users! This time, the “newbies” from Mountain View have developed a new feature, very helpful and interesting that promises to become into a useful item. Google+ introduced this week a Youtube tab, where in three easy steps our favorite music can be displayed. A new step in the Digital Marketing era. Youtube tab into Google + With this new and exciting way for letting us to listen to our favorite music, Google pretends to recover those people that are considered as “sleepers”, that is, people...
Leer másSEO Leon: Posicionamiento en Internet
SEO Leon: un proyecto de posicionamiento en Internet SEO Leon es un servicio que pretende situar en los mejores puestos de los rankings de buscadores a las empresas y particulares que dispongan de un sitio web en Internet. Internet es hoy uno de los principales canales para lograr beneficios en las empresas. Estar situado en la primera página de los buscadores es la única manera de que su negocio exista en la red. Cuando una persona busca en Google una palabra clave, raramente accede a la segunda página. Con ello, cualquier otra posición fuera de las veinte primeras no obtendrá resultado...
Leer másOportunidades y peligros
Internet le ofrece la posibilidad de que su empresa venda al mundo entero, pero también de que el mundo entero pueda vender a sus clientes. Desde Aigen Digital Marketing le ayudamos a afrontar con éxito estos retos. Share it! Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Share on technorati Tweet about it Share on xing Subscribe to the comments on this post
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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