Why ROI is important in Online Marketing
Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them. SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ will help you to reach a...
Leer másWhat do you know about Social Branding?
Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market. Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s...
Leer másWhat Digital Marketing can make for you
Digital Marketing, Internet Marketing, Online Marketing That’s, basically, the same. Are you ready for marketing in Internet? Then Digital Marketing is the science that will help you in this matter. When we are thinking about marketing in the net, we should think not just about our website, but all a couple of tools that will help us to make money online. Yes, this is our first and almost unique objective: to take profit from our work. Professional Digital Marketing vs enjoying online Digital Marketing Consultants are happy people. We work where most of people play, we take...
Leer másWhy you can’t share images in Facebook
Social Media problems: There are no images in my Facebook!!! One of the best things in Internet is when you like a lot a website and wish to share a page with your friends in your social networks. Like it’s known, the most powerful social media network is Facebook, with more than 845 million users, therefore millions of pages are shared in Facebook in a daily basis. One of the last features that Facebook added, was the chance that we have not simply to share a link, but a meta outline and a photograph from that web. Where are my images? One of my clients call me because when he...
Leer más10 simple steps for having more than 150 new young unemployed
University and Marketing Marketing skills: Are you living in these days? Unemployment rates for young people in Spain are around 50%, terrible data. What’s the reason? Well, I won’t talk about it here, but about how to contribute to this mark. Is it really possible to increase unemployement from universities? My answer is really clear: yes, it is. It’s possible and it’s not quite complicated as people could imagine. How to condemn 150 students to unemployment with 10 simple facts The best way to sink education levels is to teach outdated materials with no...
Leer másLa gran apuesta
¿Español o Catalán? Esa es la cuestión. Durante esta semana, desde WSI Aigen Digital Marketing de León y WSI Business Digital Marketing de Cataluña hemos venido realizando el Plan de Marketing Digital en su apartado de Redes Sociales para la empresa L’As de Trèbols. Sus Landing Pages han sido finalizadas y el trabajo gráfico está hecho. La opinión de los internautas decidirá La opinión de los internautas será decisiva ante la pregunta: ¿Una web de un negocio en Cataluña tendrá más fans en español o en catalán? La empresa L’As de Trèbols, una...
Leer másDiseño Web y Digital Marketing en Facebook
Desde WSI, en un trabajo realizado entre WSI Aigen Digital Marketing de León y WSI Business Digital Marketing de Cataluña estamos diseñando una campaña de Digital Marketing y diseño web para L’As de Trèbols. Partimos del estudio general de posicionamiento y hechas las pruebas para que en su página de Facebook, en lugar de acceder al Muro, haya una Landing Page . Landing Page en Facebook La Landing Page en Facebook va a contar con elementos corporativos de la empresa, en la que los colores predominantes serán el verde, relacionado con la suerte, y el oro y el negro,...
Leer más10 ventajas de Google+ sobre Facebook
Combate en la Red Social Aquellas personas que pueden disfrutar de Google+ en su fase experimental, se encuentran con lo que puede ser una verdadera alternativa a Facebook. El gigante de las Redes Sociales va a tener un duro competidor en el todopoderoso señor de las búsquedas, que además posee un gran arma competitiva: Youtube y una red que comprende algunos de los grandes en sus campos: Google Adwords, Adsense, Maps o Gmail. Estamos, por tanto, ante una guerra en ciernes en la que dos imperios de las redes sociales van a competir duramente mientras un tercero, Microsoft, y un cuarto,...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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