Webinar sobre SEO
El próximo día 11 de abril de 2013 un grupo de consultores de WSI me ha invitado a dar un webinar sobre SEO, webinar al que de entrada estáis todos invitados. Quiero en primer lugar agradecer a mis compañeros de WSI el ofrecimiento que me brindan y la confianza que depositan en mí para que, en tres cuartos de hora, pueda hacer un dibujo de lo que es el posicionamiento web y cómo puede añadir valor a una empresa. La verdad es que hablar sobre SEO no es fácil. Es uno de los campos que mayor especialización requieren dentro del marketing digital y que, además, es un área donde las...
Leer másMBA en Marketing
La semana pasada he tenido la oportunidad de participar como profesor en un Master MBA organizado en León por el Innove Institute. El campo que aboradaba, el SEO, tiene multitud de posibilidades docentes con ejemplos como automatismos puertas, una expresión difícil de integrar en un texto, y relacionada con puertas de garje y similares o estudiar inglés en Inglaterra, que conlleva menos complicaciones a la hora de su integración. Además de la gratificante experiencia como docente de postgrado, he podido comprobar cómo el Marketing Digital es un tema no solo atractivo para los alumnos,...
Leer másCosas concretas sobre SEO
Algunas premisas sobre el posicionamiento web Estas semanas hemos venido trabajando en Aigen Digital Marketing en numerosos proyectos de posicionamiento web. Bien es sabido que en este campo del Marketing Digital, como en muchos otros, hay una excesiva creencia de saber, una excesiva atención a mitos pasados y una excesiva pontificación sobre conceptos que no van más allá de la especulación. El posicionamiento es dinámico Google es cambiante, el SEO es cambiante, y lo que hace un tiempo funcionaba, ahora no lo hace tanto, no lo hace nada, es contraproducente o es genial, por lo...
Leer másSEO: Does link building rules?
SEO concepts, SEO requirements These weeks I’ve monitored several SEO campaigns that we are developing for our clients. The sort of companies we’re working cover several branches, countries and activities. Results are quite good, most of them are positioning for their desired keywords and step by step they’re getting better positions in SERPS. What’s the big surprise I’m feeling? Well, it’s not quite a surprise, but a fact: people still believe that link building rules, that you should stuff with their keywords and that all links have to have their keywords...
Leer másDigital Marketing: Quantitative or qualitative techniques?
Quantitative Vs Qualitative methods One of the great sectorisations that presents the world of marketing, and more specifically, market research, is the difference between those researchers in favor of quantitative methods and those who choose qualitative methodologies. Qualitative research techniques, therefore, fall within the field of market research and have, as you look at it as a rival or an alternative to quantitative research techniques. What’s better for Digital Marketing? In that sense, as in many other domains and disciplines, we have two bands: those who defend the...
Leer másUniversity, Online Marketing and students
In the last days, many of my students have had examinations. I teach two grades: Business Administration, and Marketing. The first ones are in their second course (from 4) and the last ones are, at least, in their 5th year at the University and have an university degree. The first ones have an examination about Market research, especially quantitative methodologies, and the second ones about Internet Marketing: domains, seo, ppc, social networks and all these kinds of things we usually talk about. What were the results? Let’s analyze them. Digital Marketing in Leon,...
Leer másOnline Marketing and University
Learning progress is a matter that, in the last years, occupies most of Europeans. Countries like Greece, Portugal or Spain are close to abandon the euro or being controlled by European Union institutions, and in risk of Bankrupt. In these sense, new technologies of communication and information are a very good context for developing interesting actions. e-learning or online learning offers the possibility of study at home and, because of that, more and more Europeans can improve their skills in a more efficient mode. Problems in Europe Europe has a big problem. There isn’t an unified...
Leer másFreedom of speech and Social Media
Not so long ago I saw a critic in a Social Network because someone “didn’t engage in Twitter, but share a lot of links”. I was absolutely shocked. Not just because that person interacted in twitter, but because the person that said that wasn’t one of the followers of that account. What’s happening in social media? Is a new wave of “thinkers” telling us what we have to do? Freedom in the net Now that SOPA and similar are in our horizon, maybe it’s time for thinking that not just governments, but usual people, believe that anyone of us...
Leer máse-learning: Is it good for online marketing?
If you’re an online marketing consultant, you know one of your main habits is learning. “Continuous learning” became into a very useful word, maybe more than we wanted, but it’s a part of our lives. In this sense, e-learning, distance learning using the new technologies of information and communication, is more than a tool, it’s a must for a digital marketing consultant. Why e-learning rocks There are several features for e-learning, even if the student is not Internet friendly (think about old people, people from countries with less developed...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
Posicionamiento web
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