Cómo saber si google te ha baneado
De vez en cuando, al realizar diferentes técnicas de posciionamiento web, obviamente todas ellas dentro de lo que se denomina white SEO o aquel permitido (con o sin comillas) por Google, vemos que hay palabras clave que se resisten una y otra vez a ser posicionadas. ¿Qué estrategias podemos plantear cuando vemos que una de las palabras clave que estamos intentando que aprezcan en los primeros puestos de Google no aparecen? Las estrategias son diferentes dependiendo del trabajo previo, los enlaces previos, y el posicionamiento web que mantienen después de nuestras inciaitvas de...
Leer másBarreras automáticas en posicionamiento online
Cuando hablamos de un tema como el de las barreras automáticas, muchas personas pueden creer que estamos estableciendo una especie de metáfora. La realidad es que podemos realizar un juego de palabras bastante interesante, pero en el fondo, existe un mercado muy amplio sobre este tipo de elementos que, en los últimos tiempos, está revolucioanndo el mundo de internet. La razón es simple: empresas tradicionales en mercados tradicionales llegan a estancarse. Por suparte, empresas tradicionales en mercados tradicionales que se abren a las nuevas tecnologías para abarcar nuevos mercados no...
Leer másSEO Penguin terroriffic effects: how to success
Google Penguin Chaos Last weeks I’ve being testing new strategies for developing chances to win in the game versus Google Penguin. It’s known that the new changes in the algorithm are provoking an authentic chaos in the net, and hundred of thousands of webs and business are being ruined by the new ideas from the giant of search engines all around the world. In this sense, one of my websites: http://www.safaripark.es, developed in WordPress, was penalized by Google. Firstable, they send me a letter like that: Dear Site Owner or Webmaster of http://www.safaripark.es/, We’ve...
Leer másHow these PR tips can help you
A lot of people talked and is talking about Pagerank everyday, but we, like digital marketing consultants, want to know how to improve our results using it. With the last changes not so long ago, I felt people worried about Pagerank, ignoring Pagerank or just consulting Pagerank , but reallity is: Does PR matters or is it just a game like can be intended Klout for Digital Marketing purposes? Let’s analyze it. Page Rank and Google SERPs Pagerank is, like everyone knows, a number invented by Larry Page that represents an algorithm and that is used by Google for getting the SERPs...
Leer másLanding Pages, SEO and PPC
Pay per Click and landing pages Now, the question: What’s a landing page? A Landing-page is, simply, the page into our website where visitors access, and incidentally, the current page has its own properties and should be take in count in our Online Marketing design. Landing Pages in our Online Marketing strategy Landing pages are the main base for developing a good PPC campaing. You’ve got to search, test, control, and measure everything you’re doing in pay per click in order to know if your keywords are working or not. In PPC you have to select 3 main...
Leer másOnline Marketing and SEO
SEO, the new wave in Online Marketing In the last months, and after Google Penguin, people talk a lot about SEO campaigns but few folk actually understand the term and process. Digital Marketing is the key point and the future for marketing students all around the world. Simply search for Keyword or keyword sorcery that takes the number one spot in search websites, and as much place in the metadata is not foremost in the development of an effectual SEO. Find in this article are some tips to develop a really successful SEO campaign and generate results. Here we present by some points which we...
Leer másBasics about SEO for Digital Marketing Consultants
SEO or SEM?, PPC or PPL? Most of times marketers and other people find this kind of “letters” one after another without knowing quite well what are we talking about. Here we’ll present you some of this concepts, trying to offer you the simplest way to knowledge. And this time, SEO will be our objective. Search Engine Optimization – SEO When digital marketing consultants talk about search engine optimization, we are talking about one simple thing: to be at the top in Google. Why Google? Because Google has more than 95% of the market in countries like Spain and...
Leer másPosicionamiento web: Problemas con el “SobreSEO”
Posicionamiento web y SEO extremo En los últimos días he recibido un encargo de un cliente para promover algunas de sus keywords para posicionamiento en buscadores. Su posicionamiento, fuera de los 100 primeros lugares de Google para palabras consideradas como “normales”.. Realizando el estudio inicial de posicionamiento SEO observo, aplicando la metodología que normalmente uso ene stos casos, un análisis de volumen y de competencia. Primeros datos del análisis Las primeras conclusiones a las que llego son claras: el posicionamiento web para esas palabras es muy difícil,...
Leer másSEO, Content and Landing Pages
Penguin is changing everything or, at least, a lot of things. When a SEO wants to develop online activities like SEO, Online Marketing or Web Design, one of the most important facts is continuous learning. Learning is the door to knowledge, and then, it’s time for testing. In this sense, I’ve read, I’ve read, I’ve read even more, and then I started some games for testing what I’ve learnt and what I’ve supposed. Landing pages with Google Penguin: Yes or Not? Content, content, content. This word has been extremely repeated by Google when they talk...
Leer másWhy ROI is important in Online Marketing
Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them. SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ will help you to reach a...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
Posicionamiento web
![[Valid Atom 1.0]](http://aigendigitalmarketing.com/wp-content/uploads/2011/07/valid-rss-rogers.png "Validate my Atom 1.0 feed"){kind=small}
(c) 2011