Advertising in Internet: What’s up?
Advertising in the net is, today, one of the more profitable investments for promoting a business. Like we have seen, journals, TV, Radio and traditional media are falling down because they don’t provide a reasonable ROI, but Internet does. In this sense, it’s quite interesting to observe the data about advertising investment and what are the best media for doing it. Digital Media: Does it grow up in Advertising? Here there are the numbers in the last year: - Cellular Advertising:+10,8% - Internet:+9,2% - Search engines and Links: +9,4% - Graphic Images and...
Leer másOnline Marketing: Why Advertising in Internet is a good idea
We have seen in recent years the Internet boom and the global economic crisis have shifted the global advertising market. Strategies that two years ago were at the top, are now outdated and in the trash because the market has changed, and has changed substantially. Textbooks have to be redone and professionals adapt to a market that is simply revolutionary. The avalanche of digital advertising in Britain and USA It is known that data from the U.S. and Britain have two figures in terms of ad spending online, being two countries where a high developed Internet use is well known. In the UK a...
Leer másLink building with Google Penguin
Google Panda, Google Penguin. What’s the difference? The first one I have appreciated is the weight of Google +1. Some of the post I’ve written are highly positioned that another ones just because these ones have more +1 clicks. Is this a Google tactic for promoting its Google+ social network? My answer is yes, and in this sense, I guess they will continue doing the same policy and even more. Link building with Penguin I has been said that Penguin will penalise your web pages when you will promote one anchor text and will forget to add things like “see more...
Leer másSEO Power Suite: How to get the maximum
One of the problems doing SEO is to count on the maximum from Internet tools. In this sense, we have to research, compare, act and evaluate everything what we do. SEO Power Suite is a package with four tools: Rank Tracker, Website Auditor, SEO SpyGlass and Link Assistant. One of them have a function, all of them are one of the basis in SEO for Digital Marketing Consultants. Rank Tracker Rank Tracker is my favourite tool at all, not just from this pack, but all around the net. Rank tracker lets you track your focused keywords in a plenty of nets, observe their progress through the time...
Leer másSEO: Some facts after Google Penguin
With a bit of time after Penguin, the new algorithm from Google, Digital Marketing Consultants can now define some facts that work or don’t work for search engine optimization. Some of these facts were time ago been confirmed by Google Panda, some of them were not as useful as they are right now. This is one of the most interesting aspects in SEO: continuous learning, constinuous changing. Good links, quality links Links have been always the key point for SEOs. All of us knew that having a lot of links, quality links, we can see how our success grows in Google. Now, the websites...
Leer más100 articles about Digital Marketing
We celebrate our #100 article about Digital Marketing from Aigen Digital Marketing. SEO, PPC, Facebook, Twitter and general items have been analysed these months thinking about just one thing: to offer you quality content. We’d like to thank all our visitors and collaborators for their support. All the comments, +1, tweets or shares contributed to our success, so a big thank you. Adsense, at least!!! Like a birthday present, and after months of hard work, Google Adsense “blessed” us with their ads (you can see them in the right part of the website). We wanted to add...
Leer másPenguin: The new algorithm from Google
Google Panda is dead I didn’t like Panda. It was one of the causes that produced that my main website fell down for a week, even if I did nothing. Now Google discovers its “Penguin”, the new algorithm that will guide our searches and our SEO efforts for getting better ranks for our keywords in this search engine. What’s new in Google Penguin? First the name. And when something has a new name it marketing it wants to say that their producers want to spread the sensation that they were working in a new product or service from an old system. Google is not an...
Leer másWhat do you know about Social Branding?
Social Media Branding (reputación en redes sociales in Spanish) is now one the “must” for a digital marketing consultant. If you are not in the right social media, you don’t exist. You know Facebook, Twitter and Linkedin, but there are more places where you can develop your own activity in the net. This necessary not just for finding a good gob (it is), but also for expanding your network and finding new niches into the market. Social Media Branding, an Infography Here I introduce you to a very good inforgraphy from Hyred my way. It’s really nice, it’s...
Leer másTools for twitter: Bottlenose and your followers
These days I’ve reached a 60 in my Kloutscore. That’s nice!!! And one of the characteristics are Perks. Giving an eye to the ones I could get, I discovered I could be chosen for trying a new beta for twitter. There are tons, so it should be a good one for having success. Digital Marketing Consultants are rare human beings that try to test everything in the net, so I accepted to add to the new beta. What I like about Bottlenose for Twitter Redes Sociales, Social Media, or like you want to say have a problem. We can’t see in just one panel what’s happening in our...
Leer másIs content really interesting for SEO?
One of the sentences we have continuously listened is “Content is the king”. Well, that’s right, even when when Digital Marketing Consultants talk about SEO we always think on links and content. You know the “love” I have to Panda, so this info really liked to me. In this sense, I’ve found a very interesting Infography by Brafton that would like to share with you talking about some very interesting concepts for SEOs. Content for SEO SEO must and must not Even if that’s a big temptation, SEOs should avoid paid links. A lot have been said...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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