Domain, Subdomain or folder: what to choose
One of the most important decisions for a company is how to deal its internationalization, and because of that, search engine optimisation is a key point. One country and one language signifies one domain, but two countries or two language have another meaning. Do we need to have two domains, to add a subdomain or maybe should we choose folders like our best solution? There are different options with pros and cons. Let’s analyze them! Domains in SEO When we have a domain like aigendigitalmarketing.co.au, aigendigitalmarketing.co.uk or aigendigitalmarketing.fr, it implies that we...
Leer másWikipedia and Marketing: Friends or Foes?
The free online encyclopedia is the fifth most visited website in the world, no wonder marketers are attracted by the possibility to promote customers and their products by creating new entries on purpose or editing old ones. Such enthusiasm is opposed by editors and readers alike, they feel this approach will damage users and break rules, negatively affecting quality and reliability. If you ignore the submission guidelines for contributors trying to promote and advertise the following banners will appear progressively on top of your article: Only show one side of the coin, quietly...
Leer másSEO: Does link building rules?
SEO concepts, SEO requirements These weeks I’ve monitored several SEO campaigns that we are developing for our clients. The sort of companies we’re working cover several branches, countries and activities. Results are quite good, most of them are positioning for their desired keywords and step by step they’re getting better positions in SERPS. What’s the big surprise I’m feeling? Well, it’s not quite a surprise, but a fact: people still believe that link building rules, that you should stuff with their keywords and that all links have to have their keywords...
Leer másWhat’s new on SEO
Google Penguin and SEO This month I was working hard in new tools, pages or even websites for developing strategies in SEO. Google started a new era where you were not only responsible of your website, but also by the ones that link to you. Obviously, I can’t agree with this attitude. First because it could be a boomerang used by your competitors, and second because in the international law, you’re responsible of your acts, not the ones that develops people that you even don’t know. Dangers with Penguin Like I told you in the previous post, I had a site banned just...
Leer másSEO Penguin terroriffic effects: how to success
Google Penguin Chaos Last weeks I’ve being testing new strategies for developing chances to win in the game versus Google Penguin. It’s known that the new changes in the algorithm are provoking an authentic chaos in the net, and hundred of thousands of webs and business are being ruined by the new ideas from the giant of search engines all around the world. In this sense, one of my websites: http://www.safaripark.es, developed in WordPress, was penalized by Google. Firstable, they send me a letter like that: Dear Site Owner or Webmaster of http://www.safaripark.es/, We’ve...
Leer másHow these PR tips can help you
A lot of people talked and is talking about Pagerank everyday, but we, like digital marketing consultants, want to know how to improve our results using it. With the last changes not so long ago, I felt people worried about Pagerank, ignoring Pagerank or just consulting Pagerank , but reallity is: Does PR matters or is it just a game like can be intended Klout for Digital Marketing purposes? Let’s analyze it. Page Rank and Google SERPs Pagerank is, like everyone knows, a number invented by Larry Page that represents an algorithm and that is used by Google for getting the SERPs...
Leer másLanding Pages, SEO and PPC
Pay per Click and landing pages Now, the question: What’s a landing page? A Landing-page is, simply, the page into our website where visitors access, and incidentally, the current page has its own properties and should be take in count in our Online Marketing design. Landing Pages in our Online Marketing strategy Landing pages are the main base for developing a good PPC campaing. You’ve got to search, test, control, and measure everything you’re doing in pay per click in order to know if your keywords are working or not. In PPC you have to select 3 main...
Leer másOnline Marketing and SEO
SEO, the new wave in Online Marketing In the last months, and after Google Penguin, people talk a lot about SEO campaigns but few folk actually understand the term and process. Digital Marketing is the key point and the future for marketing students all around the world. Simply search for Keyword or keyword sorcery that takes the number one spot in search websites, and as much place in the metadata is not foremost in the development of an effectual SEO. Find in this article are some tips to develop a really successful SEO campaign and generate results. Here we present by some points which we...
Leer másBasics about SEO for Digital Marketing Consultants
SEO or SEM?, PPC or PPL? Most of times marketers and other people find this kind of “letters” one after another without knowing quite well what are we talking about. Here we’ll present you some of this concepts, trying to offer you the simplest way to knowledge. And this time, SEO will be our objective. Search Engine Optimization – SEO When digital marketing consultants talk about search engine optimization, we are talking about one simple thing: to be at the top in Google. Why Google? Because Google has more than 95% of the market in countries like Spain and...
Leer másBasic concepts in Marketing
When someone approach digital marketing, there are a couple of concepts for using daily. What’s marketing? Is there any difference between an Online Marketing Consultant and a Digital Marketing Consultant? Is the Marketing Mix a combi of tools for doing marketing that none should modify? Here we’ll start a series for knowing them and using these words properly. Marketing Concepts Marketing Marketing is a science with one objective: to detect and satisfy the requirements of the clients. marketing doesn’t provoke buying, but identifies what people need and offer...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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