Marketing Mix y Marketing Online
Marketing Mix en Marketing Digital Cuando alguien se prepara para desarrollar una página web, ha de tener en cuenta al público al que se dirige. En ese sentido, una de las principales cuestiones que tenemos que abordar desde el marketing digital es cómo vamos a sectorizar a nuestra audiencia y, a partir de ese dato, cómo vamos a lanzar las promociones. Realizar la promoción antes de conocer al mercado, no por ser común, es aconsejable, sino más bien la fuente de las derrotas. Marketing Mix Promoción, precio, producto y distribución (placement) son las bases sobre las que se asienta...
Leer másMarketing and Audio Systems: Analyzing multirooms for iPod
Sound devices: the new wave One of the most significant things we like to enjoy is music. For a digital marketing consultant the question is: can we listen to music at home with quality and show it through a web? We’re going to analyze some of the devices and the characteristics they have for doing it, especially if we are athletes or we like to have a better body and dancing. When we practise exercize, we can listen to music, and we can take products like syntha 6 for having a protein complement. The i500 Series from from Eissound is our focused web, and it’s like a vitamin pack...
Leer másDigital Marketing: Quantitative or qualitative techniques?
Quantitative Vs Qualitative methods One of the great sectorisations that presents the world of marketing, and more specifically, market research, is the difference between those researchers in favor of quantitative methods and those who choose qualitative methodologies. Qualitative research techniques, therefore, fall within the field of market research and have, as you look at it as a rival or an alternative to quantitative research techniques. What’s better for Digital Marketing? In that sense, as in many other domains and disciplines, we have two bands: those who defend the...
Leer másUniversity, Online Marketing and students
In the last days, many of my students have had examinations. I teach two grades: Business Administration, and Marketing. The first ones are in their second course (from 4) and the last ones are, at least, in their 5th year at the University and have an university degree. The first ones have an examination about Market research, especially quantitative methodologies, and the second ones about Internet Marketing: domains, seo, ppc, social networks and all these kinds of things we usually talk about. What were the results? Let’s analyze them. Digital Marketing in Leon,...
Leer másCan Diggit or Meneame sink you in Google?
All of us developed social media marketing actions for promoting our posts. Best at all is Triberr (Dino, you’re great and for me you’re Dino Gutenberg), but for getting more SEO capabilities and even more juice, there are some kinds of social media news places where you can share your articles with others. When someone start in the blogosphere it’s necessary to share your content, to arrive your targeted people and to get visitors. SERPs and social media news places When we try to get the best place in Google, social media news places are one of the first places new...
Leer másSomething about Hosting: my experiment
It has been said that hosting IP location is important for SEO purposes. Like I don’t know this fact, and I’m not sure at all, and I have read everything about it, I’m developing a test for it right now. The test I develop is based in three main hosting servers. First one, Hostgator, is based in the USA. Hostgator is one of the big companies in this area, with a high promotion in the net. The stats about hosting I have several webs hosted in Hostgator and they are really fast and accurated. Some of them are focused in America, other ones in Europe. These webs reached...
Leer másOnline Marketing and University
Learning progress is a matter that, in the last years, occupies most of Europeans. Countries like Greece, Portugal or Spain are close to abandon the euro or being controlled by European Union institutions, and in risk of Bankrupt. In these sense, new technologies of communication and information are a very good context for developing interesting actions. e-learning or online learning offers the possibility of study at home and, because of that, more and more Europeans can improve their skills in a more efficient mode. Problems in Europe Europe has a big problem. There isn’t an unified...
Leer másMarket research: A tool for SEO and PPC
Search Engine Optimization and Pay per Click are two of the main techniques for reaching visitors in Digital Marketing. Both must be a part of our Digital Marketing Plan and both can have a very good ally: Market Research. When we develop a Digital Marketing plan, we would like to know who are the people we wish to do actions in our website. The reason is very simple: if we develop a web about Football we’d need to be visited by people that love this sport, not by people that are not particularly interested on it. Our target in Marketing Once we have planned our next steps, then...
Leer másWhy ROI is important in Online Marketing
Last weeks I’ve been testing some strategies, tools and methodologies about Online Marketing and, specially, the influence of Social Media in SEO. When developing them, I’ve been talking and observing other Digital Marketing Consultants, SEO experts, usual people, Klout fans and lots of individuals how do they act, how do they work and what are their goals. Let’s talk about them. SEO and Social Media: Are they friends? The answer is that depends on. On what? The social media and our efforts in Online Marketing. It’s a fact that Google+ will help you to reach a...
Leer másSEO Power Suite: How to get the maximum
One of the problems doing SEO is to count on the maximum from Internet tools. In this sense, we have to research, compare, act and evaluate everything what we do. SEO Power Suite is a package with four tools: Rank Tracker, Website Auditor, SEO SpyGlass and Link Assistant. One of them have a function, all of them are one of the basis in SEO for Digital Marketing Consultants. Rank Tracker Rank Tracker is my favourite tool at all, not just from this pack, but all around the net. Rank tracker lets you track your focused keywords in a plenty of nets, observe their progress through the time...
Leer másAbel Pardo Fernández
CEO of Aigen Digital Marketing, Abel Pardo is Certified WSI Digital Marketing Consultant specialised in Digital Consulting, Internet Analytics, Wordpress, SEO, PPC, Socialnetworks and Professor of Marketing at the Universidad de León.
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